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| On The March |
" Strategically, a secure position establishes a fanbase for the offensive squad. Tactically, this secure position helps you use your natural strengths. Positions where you can occupy a key strong point are important in every endeavor. There are only a few leaders in each industry; everyone else marches in their shadow.
In order for a position to be secure, we must " own " it. We " own " a position because of a perceived strength- the perception IS indeed the reality. People accept only that which is consistent with what they already know as they add to their perceptions about the position of a product or service.
All positions are in the mind, and the entry into the mind is through emotions, not logic. Logic sounds most convincing to the presenter; it is in the emotions of the receiver that positions are changed. In thinking about attacking competitive positions, the first rule is:" IT'S VERY, VERY, DIFFICULT TO MOVE INTO A POSITION OCCUPIED BY SOMEONE ELSE......"
As always, fans, friends. It's love!!!!
Can I Make Amends (prod by B-Zy Brain) by Peta-Loc
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