The Last Of The Real Hustlahz: " Four Fool-Proof Ways To March On In The New Industry "

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To build a strong position in this New Industry, you must first determine what position it is that you desire to occupy and who it is that you want your customers/fanbase to be. Then and only then is it time to figure out how you are going to meet the needs of those potential customers better than anyone else. The most secure positions in all businesses are owned by those who achieve a base of loyal customers. In doing this, you must MAKE TIME YOUR ALLY. Time has to be your ally in this instance. Why? Because to build a base of loyal customers/fan you must first earn their trust. This can only be done with time. The whole idea is to make customers so happy that not only do they not search elsewhere to have their services met , they don't even think of searching elsewhere to have their services met.

Occupy Strong Natural Positions: Find the strength of natural positions that cannot easily be occupied by your opponents- Understand: The perception of what we " are " is based on what we " have been ". Now granted, over time, the perception of what we " are " matches what we " really are. " We, our true selves, or our product or service can't be something that we ourselves aren't. Just be yourself and do what it is that you naturally do best. That is the strong position that you must seek to occupy. Everyone who has tried to win by copying has failed. To change your position in a customers mind over time, you must change who you really are.When you say that you are what you really are, the believable message gets through to your audience.
Always Seek the High Ground: The high ground is the strongest position- There's no such thing as staying exactly where you are. Change is the essence of life. Everything changes, nothing remains the same. You either get bigger or you get smaller. The key point to occupy in the New Industry is the mind. You " own " a position in the mind either because you are the leader or because of significant differentiation. Keep in mind that the worst position may be not having a position at all.
Make an Estimate of The Situation: Carefully observe the situation and attack only where real superiority can be obtained- Here are 5 questions that must be answered in order to make an accurate Estimate of The Situation. 1. What position does my competitor own? 2. What signals indicate they are changing or strengthening their position? 3. What position do they want? ( Where are they going? ) 4. What will be the effect on your position if your competitors are successful in their current activities? 5. What opportunities will open up if they are unsuccessful? Remember: Never " under" estimate your competitor.
Discipline Can Build Allegiance: Apply the same standards to everyone- If you consistently maintain high standards , this creates the environment where discipline is effective and accepted. In order to pull this one off, personal discipline has to be equally important. Until you learn how to master control yourself, it is highly unlikely that you will be able to control anyone else. "What's good for the goose is well "...I'm sure you know the rest.