" 3 Rules That Govern The Variation Of Tactics In This New Music Industry "



UNDERSTAND: Strategy determines direction. The actual execution of the plan to achieve objectives is called tactics and it begins with contact. Inside your cipher, that contact may be with the development or production process of a product or service. Outside of the cipher, that contact is usually with a customer or a fan. The contact makes personal relationships an important issue in tactics and explains why tactics must vary. A the point of contact, unpredictable personal equations become part of the scenario. And while strategic principles are unchanging for all time, tactics vary with the times and circumstances and must be tuned to current situations. The best tactical school is experience. Period. REMEMBER: The key to success in this game is " what the customer/fan wants ", not what you want. Your wants come second. http://dempseymarketing.com/journal/biggest-advantage-over-competition/ 

1. Consider Tactical Options- Victory depends on your strength, which you control, and the opportunities provided by your competition, which you cannot by any means control: In the complex environment of today's music industry, an artist may be on the offensive with one product, say a new single, and on the defensive with another i.e., selling merchandise to stay afloat financially. However, the same strategies and tactics cannot be used for all circumstances. So if for some reason you aren't your own manager, the question then becomes " how much time the manager should spend shoring up weaknesses as opposed to maximizing strengths ? ". The options differ depending upon whether you are attacking or defending. Keep in mind that regardless of the circumstances, the " spirit " of the offense must always prevail.
2. Prepare Adequate Defenses- The best defense is a good offense: Smaller labels/brands/artist can achieve a good defense by owning very strong positions in a niche market or particle segment of a product (producers,ghostwriters) in the New Music Industry. When you own a position in the fans mind, you can hold off the bigger name artists/labels/brands in your genre. REMEMBER: Even on defense, the rule is to seek every opportunity to seize the initiative and achieve results by offensive action. When you are constantly in a defensive posture, you can seldom win. Too often, the strategy that strengthens the defense is characterized by finding some way to redesign your existing material instead of getting out in front of the trend or technology. You have to be a trend setter. The mistake is to try to serve the old market in a new way instead of going where the market is. The defensive is not achieved by producing a better remix. 
   3.Avoid The Faults Of An Amateur Artist On The Internet-Flaws in the personal character of the artist will cause opportunities to be lost: Here are five flaws that every artist and manager must not exhibit. 1. Recklessness- The reckless artist or manager does not understand data. He or she shoots from the hip. They recklessly and without thought send widgets, Tweets, comments, likes, emails, " code ", everywhere into cyber-space without the slightest thought of where it is going. Trust me on this one: It ain't going nowhere! Your digital footprint is here to stay. 2. Cowardliness- The person who is afraid to take risk. The person who will use Twitter like it's Facebook when he  " isn't " using Facebook but for some strange reason he doesn't even have a Linked-In account. 3. Quick-Tempered- There's nothing worst than  trying to build a connection with someone who has a hot-head. Listen, words typed/written are text. That's it. You can't attach your emotions onto what another person has written. If you read it just like it's written with no emotions behind it you'll see that the sentence could've  meant tons of different things. The best practice if you feel offended, is to politely ask the person to make themselves a tid bit clearer. Trust me, you'll get your answer. Keep a cool head. 4. Delicate Honor- This one is in conjunction with the previous one of being hot-headed. Don't be too easily embarrassed, taking things so personally. Keep a sense of humor about yourself. Most importantly of all " do not let your ego get in the way ". 4. Too Compassionate- This doesn't apply to you sharing your gift with the world...FOR FREE. There's nothing wrong with that. You should be willing to give your music away to someone, " anyone " who'd even be willing to listen to your music over the competitors in this Digital Age. No, that's not what I'm talking about here. I'm talking about all of those so-called friends who've been hanging on your coat because at least you still have the courage to follow your dreams. I'm talking about the ones who used to help you get things done when it came time to get things done in your career. The ones that honestly, " They're in the way of you moving forward just by still being in the picture ". Listen, it's lonely at the top. Everyone isn't going to be there once you make it. So instead of not doing the honors early because you feel like this is suppose to be your BFF. Or, the ones that...if it weren't for "       " then you'd never be "   ". There's people on your team that are in the way and the only reason they are still there is because you don't have the heart to cut them off. 
   
   
   And of course, here's another one for your patience. Nobody Understandz by Peta-Loc
   
   
   
   

Twitter Delicious Digg Facebook Stumbleupon RSS